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About Us
Founded in 2017 by Madhur Rathi, Bhushan Boob, Roshan Pidiyar, and Ashish Modak, Econiture transforms 100% plastic waste into durable, affordable furniture and outdoor decor. Growing up close to nature, the founders were driven by a passion for sustainability. Inspired by Madhur’s MBA insights, they started Recycle Bell to collect household plastics. Realising innovation was essential, Econiture was born.
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1,75,000+ Kg
Post consumer plastic waste recycled
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2,10,000+ Kg
Green house gas emission mitigated
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18,000+ cu. ft
wood saved by recycling plastic waste into furniture

Sustainability
Econiture is transforming the furniture industry. By turning waste into outdoor furniture, we prevent pollution and promote responsible waste management. Our toxin-free, metal-free furniture embodies our unwavering commitment to eco-friendliness and health safety. Designed to inspire sustainable living, Econiture proves that elegance and environmental responsibility can co-exist. Join us in creating a greener world. Discover the innovation and sustainability of Econiture today.